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CEBA Student is 3rd Best Presenter at the First Student Research Forum 2024
BSNawal Nasrat Al Balushi, a student from the College of Economics and Business Administration (CEBA), participated in the First Student Research Forum 2024, hosted by UTAS Shinas on April 23, 2024.
Ms. Al Balushi won the 3rd place as the Best Presenter with her research paper titled "The Impact of Social Media Marketing Strategies on Customer Retention through Digital Marketing” under the guidance of faculty mentor, Dr. Jeannette Ong Ee-Lyn. The forum with a theme, "Innovations, Trends, Developments, and Challenges in Business," attracted presentations from various universities across Oman.